GLOBAL BRAND

EXPERTISE

With 28+ years of experience across both local and international markets, Amber has collaborated with some of the world’s most influential brand owners. From pantry staples to emerging tech, ASX-listed giants to ambition not-for-profits, Amber is committed to building partnerships with businesses shaping culture, community and commerce.

Nestle, Bega Groups, Subaru, Uber, Mondelez, SunRice, Astra Zeneca, LendLease, Heritage Brands, Simplot, Lion, Asahi Group, Arnott's Group and more.

1375

Strategic Brand Projects

60,320 hours

Career Mastery

260

Talks, Masterclasses, Lectures

EXPERTISE Areas

With 28+ years’ experience, Amber guides global and local brands through complexity with clear internal and external brand strategy. She works closely with leadership teams to diagnose challenges, unlock growth and deliver practical, high-impact solutions grounded in behavioural insight and bold design thinking.
Amber helps brands decode the signals they send. Using semiotics and behavioural science, she identifies the visual, verbal and cultural cues shaping perception — strengthening recognition, meaning and desire so brands are instinctively understood.
With over two decades of experience, Amber delivers distinctive packaging programs for major FMCG brands — creating on-shelf impact that connects emotionally, stands out in crowded categories, and drives conversion, turning packaging into a powerful growth lever.

From heritage refreshes to post-M&A transformation and ESG repositioning, Amber leads rebrands that balance bold creativity with commercial impact — evolving brands while protecting equity and future relevance.
Amber simplifies complex portfolios by building masterbrand systems with clarity and cohesion. She defines the role and stretch of the masterbrand while enabling sub-brands to perform — strengthening equity and making choice easier for consumers.
A dynamic speaker and educator, Amber delivers practical, high-energy sessions on brand strategy, behavioural insight and leadership — equipping audiences with clear tools, fresh thinking and immediate momentum.

“Amber Bonney is the kind of leader who changes rooms and brands. Strategic, fiercely and deeply values-led, she brings sharp commercial judgement alongside a clear, unapologetic commitment to women’s advancement."

Michelle Redfern - Business Consultant Lead to Soar
"Over the years, Amber and The Edison Agency have become trusted, committed partners to Bega Group across both our consumer and corporate brand work, steady in the relationship, but always ambitious and passionate in thinking."

Darryn Wallace - Executive General Manager, Bega Group
“Amber is more than a designer, more than a strategist, more than a business founder and more than a leader. She is a powerful force for good in this industry and in this world at large."

James Deysal -Marketing Director Snackbrands
"Having worked with Amber for over 15 years, I know she will always go beyond a single project, she’s a true collaborative partner who champions distinctive, system-led Masterbrand design strategies that deliver tangible commercial outcomes.”

Ellie Vince - GM Marketing - Chobani
"Amber Bonney is a leader I deeply respect for the way she combines specialist expertise with intentionality and purpose. Shaped by decades working with major brands, she leads with a commercially grounded understanding of how packaging and brand systems operate internationally at scale."

Zaidee Jackson - Sustainable Packaging at Ball & Doggett
"I have worked with Amber for over a decade across multiple brands and she continues to set the standard for what a true strategic partner looks like."

Kate Wright - Director, Honeysuckle Swim Company
“Amber Bonney is one of the rare leaders who combines deep strategic intelligence with real creative courage. She sees what others miss, names what’s broken, and designs what’s next; not just for brands, but for the people leading them."

Kate Dillon
"Amber is a truly rare leader - deeply intuitive, sharp-minded, and entirely original. She has an extraordinary ability to cut through noise and get to the heart of what matters, with both honesty and care."

Ally Doube - Director of Marketing - Uber and Ubereats

BRAND PROGRAMS

SNACKBRANDS - KETTLE STRATEGIC MASTERBRAND PROGRAM

BEGA GROUP - STRATEGIC CORPORATE REBRAND

THE ARNOTT'S GROUP - STRATEGIC CORPORATE REBRAND

UBER JAPAN - BRAND CODE STRATEGY

GRUBBO - BRAND IDENTITY & PACKAGING

View All Work

GLOBAL BRAND

EXPERTISE

1375

60,320 hours

260

EXPERTISE Areas

Brand Positioning

Semiotics & Brand Codes

Packaging Performance

Brand Design & Language

Portfolio Architecture

Education/Masterclasses

“Amber Bonney is the kind of leader who changes rooms and brands. Strategic, fiercely and deeply values-led, she brings sharp commercial judgement alongside a clear, unapologetic commitment to women’s advancement."

"Over the years, Amber and The Edison Agency have become trusted, committed partners to Bega Group across both our consumer and corporate brand work, steady in the relationship, but always ambitious and passionate in thinking."

“Amber is more than a designer, more than a strategist, more than a business founder and more than a leader. She is a powerful force for good in this industry and in this world at large."

"Having worked with Amber for over 15 years, I know she will always go beyond a single project, she’s a true collaborative partner who champions distinctive, system-led Masterbrand design strategies that deliver tangible commercial outcomes.”

"Amber Bonney is a leader I deeply respect for the way she combines specialist expertise with intentionality and purpose. Shaped by decades working with major brands, she leads with a commercially grounded understanding of how packaging and brand systems operate internationally at scale."

"I have worked with Amber for over a decade across multiple brands and she continues to set the standard for what a true strategic partner looks like."

“Amber Bonney is one of the rare leaders who combines deep strategic intelligence with real creative courage. She sees what others miss, names what’s broken, and designs what’s next; not just for brands, but for the people leading them."

"Amber is a truly rare leader - deeply intuitive, sharp-minded, and entirely original. She has an extraordinary ability to cut through noise and get to the heart of what matters, with both honesty and care."

BRAND PROGRAMS

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