CHANGE MAKING

ADVOCACY

Amber has made a commitment to challenging systemic bias while pushing organisations to create meaningful, lasting pathways for equity and inclusion. Through mentoring, education and design for good initiatives, she invests in a stronger, more socially responsible creative industry that balances commercial success with real world impact.

ADVOCACY

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ADVOCACY \

ADVOCACY

Amber’s impact extends beyond branding. She is a relentless advocate for gender equity in the creative industry, a mentor to emerging leaders, and a dynamic public speaker. Her multi-faceted approach to leadership spans design innovation, education, and thought leadership. In 2023, she launched Bite Big – Boss Women Leading Big Brands, a podcast designed to amplify the voices of diverse female business leaders and inspire the next generation of women in marketing and creative services.

Amber’s agency Edison regularly gives back to the community with a portion of the annual revenue going towards pro bono work in industries that support the underprivileged, minority groups, the disadvantaged and sustainability initiatives.

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ADVOCACY areas

Amber is a committed advocate for gender equity across creative and corporate leadership. Through her platform, writing and podcast, she challenges bias, calls out structural imbalance and pushes for meaningful representation. Her work encourages organisations to move beyond performative action and create real pathways for women to thrive, lead and influence at every level.
Supporting women in leadership is central to Amber’s work. As the former president of Creative Womens Circle, she spotlights honest leadership stories that expand how power and ambition are seen. Her aim is simple: increase visibility, build confidence and normalise women leading boldly in complex, high-stakes environments.

Amber is an active mentor and long-time contributor to the design community, including her work with AGDA supporting emerging and mid-career creatives. She is passionate about strengthening commercial acumen within design, helping practitioners connect craft with strategy. Through mentoring, talks and advisory roles, she invests in building a more confident, capable and future-ready industry
Design for Good is an Edison initiative, committing a minimum of 3% of annual revenue to heavily discounted work for not-for-profits and purpose-led organisations. Guided by clear frameworks and industry collaboration, the program applies strategic design to real societal challenges — demonstrating how commercial creativity can also create meaningful, measurable impact.

DESIGN FOR GOOD

For Amber, design has always been about more than commercial outcomes. Her “head and heart” approach balances sharp strategy with genuine social and environmental care. Through her leadership at Edison, she commits at least 3% of annual revenue to purpose-led projects, working closely with charities, B Corps and mission-driven organisations.

She believes design is a responsibility — and a powerful lever for change. That means creating practical, sustainable solutions (not just beautiful ones), championing inclusion and equity, and mentoring the next generation to use their creativity in ways that genuinely improve the world around them.

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