& MORE

DESIGN EDUCATOR

BRAND Strategist,‍

EDUCATOR

•

CEO

•

PODCASTER

•

EDUCATOR • CEO • PODCASTER •

Work with me

THE SMARTS TO SEE WHAT’S BROKEN, THE GUTS TO SPEAK UP AND THE IMAGINATION TO BUILD WHAT’S NEXT. RESHAPING HOW DESIGNERS AND MARKETERS THINK ABOUT BUILDING ENDURING BRANDS THAT MATTER.

Amber Bonney is one of Australia’s most influential brand experts—a bold strategist, creative leader, and advocate for change. With 28+ years’ experience across global markets, she has partnered with international powerhouse brands including Nestlé, Subaru, Volkswagen, Uber, Simplot, and Lendlease.

As founder of The Edison Agency—one of Australia’s largest strategic brand agencies—Amber specialises in high-level strategy, positioning, and portfolio architecture, known for turning complexity into transformative brand pathways.

Beyond branding, she is a passionate advocate for gender equity, a mentor to emerging leaders, and host of Bite Big – Boss Women Leading Big Brands, a podcast amplifying diverse female voices.

A change-maker at heart, Amber is redefining not just how Australian brands grow and endure, but modelling how women can lead and flourish in the creative industry.

Learn About My Expertise

/ SEMIOTICS / BRAND CODES / PACKAGING

Podcasts

Through bold, thoughtful dialogue, BITE BIG champions values-led leadership, resilience and authenticity.

LEARN MORE
Influence

Amber elevates conversations that matter and equips leaders to build brands with impact.

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Advocacy

Amber has made a commitment to challenging systemic bias while pushing organisations to create meaningful, lasting pathways for equity and inclusion.

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“Amber Bonney is the kind of leader who changes rooms and brands. Strategic, fiercely and deeply values-led, she brings sharp commercial judgement alongside a clear, unapologetic commitment to women’s advancement."

Michelle Redfern - Business Consultant Lead to Soar
"Over the years, Amber and The Edison Agency have become trusted, committed partners to Bega Group across both our consumer and corporate brand work, steady in the relationship, but always ambitious and passionate in thinking."

Darryn Wallace - Executive General Manager, Bega Group
“Amber is more than a designer, more than a strategist, more than a business founder and more than a leader. She is a powerful force for good in this industry and in this world at large."

James Deysal -Marketing Director Snackbrands
"Having worked with Amber for over 15 years, I know she will always go beyond a single project, she’s a true collaborative partner who champions distinctive, system-led Masterbrand design strategies that deliver tangible commercial outcomes.”

Ellie Vince - GM Marketing - Chobani
"Amber Bonney is a leader I deeply respect for the way she combines specialist expertise with intentionality and purpose. Shaped by decades working with major brands, she leads with a commercially grounded understanding of how packaging and brand systems operate internationally at scale."

Zaidee Jackson - Sustainable Packaging at Ball & Doggett
"I have worked with Amber for over a decade across multiple brands and she continues to set the standard for what a true strategic partner looks like."

Kate Wright - Director, Honeysuckle Swim Company
“Amber Bonney is one of the rare leaders who combines deep strategic intelligence with real creative courage. She sees what others miss, names what’s broken, and designs what’s next; not just for brands, but for the people leading them."

Kate Dillon
"Amber is a truly rare leader - deeply intuitive, sharp-minded, and entirely original. She has an extraordinary ability to cut through noise and get to the heart of what matters, with both honesty and care."

Ally Doube - Director of Marketing - Uber and Ubereats

BITE BIG PODCAST:
Boss women leading big

Bite Big; Boss Women Leading Big Brands is a podcast that gets under the skin and inside the minds of great Australian brand bosses.

Episode 1:
ally doubé - Uber & uber eats japan

Episode 2:
Nataliya Senytsya - Angel’s Care

Episode 3:
Fatuma Ndenzako - Collective Closets

Listen Now

PROF

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LET’S TALK

see how i can help you
build a brand that
matters to people

Book A Call

& MORE

DESIGN EDUCATOR

BRAND Strategist,‍

THE SMARTS TO SEE WHAT’S BROKEN, THE GUTS TO SPEAK UP AND THE IMAGINATION TO BUILD WHAT’S NEXT. RESHAPING HOW DESIGNERS AND MARKETERS THINK ABOUT BUILDING ENDURING BRANDS THAT MATTER.

/ SEMIOTICS / BRAND CODES / PACKAGING

/ SEMIOTICS / BRAND CODES / PACKAGING

Podcasts

Influence

Advocacy

“Amber Bonney is the kind of leader who changes rooms and brands. Strategic, fiercely and deeply values-led, she brings sharp commercial judgement alongside a clear, unapologetic commitment to women’s advancement."

"Over the years, Amber and The Edison Agency have become trusted, committed partners to Bega Group across both our consumer and corporate brand work, steady in the relationship, but always ambitious and passionate in thinking."

“Amber is more than a designer, more than a strategist, more than a business founder and more than a leader. She is a powerful force for good in this industry and in this world at large."

"Having worked with Amber for over 15 years, I know she will always go beyond a single project, she’s a true collaborative partner who champions distinctive, system-led Masterbrand design strategies that deliver tangible commercial outcomes.”

"Amber Bonney is a leader I deeply respect for the way she combines specialist expertise with intentionality and purpose. Shaped by decades working with major brands, she leads with a commercially grounded understanding of how packaging and brand systems operate internationally at scale."

"I have worked with Amber for over a decade across multiple brands and she continues to set the standard for what a true strategic partner looks like."

“Amber Bonney is one of the rare leaders who combines deep strategic intelligence with real creative courage. She sees what others miss, names what’s broken, and designs what’s next; not just for brands, but for the people leading them."

"Amber is a truly rare leader - deeply intuitive, sharp-minded, and entirely original. She has an extraordinary ability to cut through noise and get to the heart of what matters, with both honesty and care."

BITE BIG PODCAST:
Boss women leading big

Episode 1:
ally doubé - Uber & uber eats japan

Episode 2:
Nataliya Senytsya - Angel’s Care

Episode 3:
Fatuma Ndenzako - Collective Closets

see how i can help you
build a brand that
matters to people

latest content

01.

SMALL BRAND,
BIG ICON

02.

GRAVITY OF
MEANING

03.

UNSEXY BRANDS
MATTER MOST

LET’S
CONNECT

& MORE

DESIGN EDUCATOR

BRAND Strategist,‍

THE SMARTS TO SEE WHAT’S BROKEN, THE GUTS TO SPEAK UP AND THE IMAGINATION TO BUILD WHAT’S NEXT. RESHAPING HOW DESIGNERS AND MARKETERS THINK ABOUT BUILDING ENDURING BRANDS THAT MATTER.

/ SEMIOTICS / BRAND CODES / PACKAGING

/ SEMIOTICS / BRAND CODES / PACKAGING / SEMIOTICS / BRAND CODES / PACKAGING

Podcasts

Influence

Advocacy

“Amber Bonney is the kind of leader who changes rooms and brands. Strategic, fiercely and deeply values-led, she brings sharp commercial judgement alongside a clear, unapologetic commitment to women’s advancement."

"Over the years, Amber and The Edison Agency have become trusted, committed partners to Bega Group across both our consumer and corporate brand work, steady in the relationship, but always ambitious and passionate in thinking."

“Amber is more than a designer, more than a strategist, more than a business founder and more than a leader. She is a powerful force for good in this industry and in this world at large."

"Having worked with Amber for over 15 years, I know she will always go beyond a single project, she’s a true collaborative partner who champions distinctive, system-led Masterbrand design strategies that deliver tangible commercial outcomes.”

"Amber Bonney is a leader I deeply respect for the way she combines specialist expertise with intentionality and purpose. Shaped by decades working with major brands, she leads with a commercially grounded understanding of how packaging and brand systems operate internationally at scale."

"I have worked with Amber for over a decade across multiple brands and she continues to set the standard for what a true strategic partner looks like."

“Amber Bonney is one of the rare leaders who combines deep strategic intelligence with real creative courage. She sees what others miss, names what’s broken, and designs what’s next; not just for brands, but for the people leading them."

"Amber is a truly rare leader - deeply intuitive, sharp-minded, and entirely original. She has an extraordinary ability to cut through noise and get to the heart of what matters, with both honesty and care."

BITE BIG PODCAST:Boss women leading big

Episode 1:ally doubé - Uber & uber eats japan

Episode 2: Nataliya Senytsya - Angel’s Care

Episode 3: Fatuma Ndenzako - Collective Closets

see how i can help youbuild a brand thatmatters to people

latest content

01.

SMALL BRAND,BIG ICON

02.

GRAVITY OFMEANING

03.

UNSEXY BRANDSMATTER MOST

LET’SCONNECT

/ SEMIOTICS / BRAND CODES / PACKAGING

BITE BIG PODCAST:
Boss women leading big

Episode 1:
ally doubé - Uber & uber eats japan

Episode 2:
Nataliya Senytsya - Angel’s Care

Episode 3:
Fatuma Ndenzako - Collective Closets

see how i can help you
build a brand that
matters to people

SMALL BRAND,
BIG ICON

GRAVITY OF
MEANING

UNSEXY BRANDS
MATTER MOST

LET’S
CONNECT